// furniture store in Tashkent, website on 1C-Bitrix

Furniture Store Website in Tashkent: A Teardown of One 1C-Bitrix Project

A furniture store website in Tashkent deals with a buyer who rarely decides on the first click. People compare sofas, kitchens, or walk-in closets across several stores, keep catalogs open in different tabs, check with a partner or designer, and forward the one they like to a family chat. At that moment, the website is working not just for the visitor, but for everyone they forward it to.

We're looking at one such store in Tashkent, built on 1C-Bitrix. The technical foundation is solid - the server responds fast, and the engine is familiar and well suited for furniture retail with a catalog and filters. But several things that directly affect whether someone writes in or closes the tab are only half finished.

The overall audit score is 71 out of 100. Not critical, but scores around this level usually lose not the tech-savvy shoppers, but ordinary people comparing options who move on to wherever things are easier and clearer.

As it is

Screenshot taken 14.10.2026

What stops it from selling

A link to a sofa or kitchen listing unfolds into plain text

What it costs the business. A customer picks a model, copies the link, and sends it to their husband or designer on Telegram - and all that shows up is a gray address with no photo or name. The recipient has no idea what they were sent and isn't in a hurry to click. Yet these forwarded links are free advertising from people who are already interested.

What we do. We add an image and caption for each page that pull through automatically when shared on messengers and social media. A couple of hours, including preparing the images.

There's no sign of what a kitchen or furniture set costs

What it costs the business. Furniture pricing depends heavily on material, size, and configuration, which is likely why the store leaves it out. But visitors aren't prepared for that: without any reference point, they assume prices are steep and move on to compare elsewhere - somewhere that at least shows a starting price.

What we do. We show a price range for the main categories - sofas, kitchens, bedrooms - with a short note on what drives the final cost. This doesn't commit the store to the lowest figure, but it filters out people who just came to browse. A day or two, including the copy.

The first screen: no prices: There's no sign of what a kitchen or furniture set costs — The first screen: no prices

The Russian and Uzbek versions of the site live like two separate sites to Google

What it costs the business. Buyers search for furniture in both Russian and Uzbek - these are different people with different queries. Without a link between the language versions, Google gets confused about which page to show, and part of the audience never scrolls down far enough to find the store in results in their own language.

What we do. We link the Russian and Uzbek versions the way Google expects. A few hours of work, since both versions of the site already exist.

How we would build it

What this gives

Links to models now display properly when shared - so recommendations from friends and designers actually bring people in instead of getting lost along the way.

A visible price range filters out casual browsers and moves people who can genuinely afford the furniture toward making an inquiry.

Linking the language versions helps both Russian-speaking and Uzbek-speaking buyers find the store in search results in their own language.

For a similar project, the studio quotes pricing from $2500, 3-8 weeks.

What this costs

Out of every hundred people who reach the site ready to get in touch, roughly 22–45 are lost at these points.

This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.

Price and timeline

from $2500, 3-8 weeks

Order a website for a business like this →

We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.

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