// international school in Tashkent, 1C-Bitrix website

International school website in Tashkent: what this 1C-Bitrix site is losing

Choosing an international school website in Tashkent is a decision parents make for years ahead, so they study the school's website closely: they check the curriculum, look at photos, and try calling or messaging. In this niche, a website doesn't just make a one-off sale — it builds trust out of small details, from whether a phone number opens with one tap to what Google shows when someone searches the school's name.

Today we're reviewing an international school website in Tashkent built on 1C-Bitrix. The overall score from the automated audit is 10, and below we break down what it's made of and what it means for parents choosing a school right now.

We looked at what a visitor runs into in the first minutes on the site: how the site looks when shared, how easily it can be reached by phone, and how it appears in search results.

As it is

Screenshot taken 27.10.2026

What stops it from selling

A link to the school shared in a parents' chat unfolds as bare text

What it costs the business. Parents actively share schools with each other in messengers — this is one of the main sources of inquiries for a private school. Without an image and a title, a forwarded link looks suspicious and gets lost among other messages, and fewer people click it.

What we do. We add an image and a caption so the link unfolds into a neat card with the school's name and photo. A couple of hours, including preparing the image.

The school's phone number can't be tapped from a mobile phone

What it costs the business. A parent opens the site on a phone, sees the number — and instead of calling, has to select the text, copy it, and open the dialer. Some people simply close the tab at this point and call another school.

What we do. We turn the number into a tap-to-call link: tapping it opens the dialer right away. Half an hour of work.

The phone number is plain text, not a link: The school's phone number can't be tapped from a mobile phone — The phone number is plain text, not a link

There's no way to message the admissions office on Telegram or WhatsApp from the site

What it costs the business. Many parents prefer to message first and ask about tuition, open spots, and the curriculum — especially in the evening, when calling isn't convenient. Without a messenger button, these inquiries simply never reach the school.

What we do. We add a Telegram and WhatsApp button in the header and a floating one on mobile, with a ready-made first message. A few hours.

The first screen: no Telegram or WhatsApp buttons: There's no way to message the admissions office on Telegram or WhatsApp from the site — The first screen: no Telegram or WhatsApp buttons

On a phone, the page has to be scrolled sideways

What it costs the business. A parent browses the school's site one-handed while doing other things, and horizontal scrolling is extra friction that makes part of the buttons and text go unnoticed.

What we do. We remove the fixed block widths and rebuild the page so it adapts to the screen on its own. A few days for a site this size.

The same site on a phone: the page is wider than the screen: On a phone, the page has to be scrolled sideways — The same site on a phone: the page is wider than the screen

In Google search, every page of the school is titled the same

What it costs the business. All the pages we checked carry the exact same title with the school's name. A parent searching for, say, the primary school programme or tuition fees can't tell from the search results which link leads where — and Google itself gets confused about which page to show for a given query.

What we do. We write a separate title for each page describing what's on it and for which grade or programme. A few hours for the whole site.

Sections with no direct links from the homepage never make it into search

What it costs the business. A school usually has many pages — by grade level, programme, news. Without a list of all pages for search engines, some of them can stay out of Google's results for months, even if the content on them is good.

What we do. We set up a sitemap that updates itself whenever new sections are published, and submit it to Search Console. A few hours.

A random snippet of text shows up under the school's link in Google

What it costs the business. A parent reads these two lines under the title before deciding which link to click among several schools in the results. A random scrap of text instead of a clear description lowers the chance that yours gets picked.

What we do. We write short descriptions for the homepage and key pages — in plain, human language. An hour or two.

What this gives

After these fixes, it becomes easier for a parent to call or message the school directly instead of looking for another way to reach it. The link to the school's site stops falling apart when forwarded in parents' chats — which is a main channel through which people learn about the school. In Google, the school's pages become distinguishable: a search for a specific programme will show the right page instead of the same title everywhere. On mobile, the site stops sliding sideways and can be scrolled through comfortably to the end.

What this costs

Out of every hundred people who reach the site ready to get in touch, roughly 31–57 are lost at these points.

This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.

Price and timeline

from $2500, 3-8 weeks

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We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.

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