// online store in Tashkent

Online Store Website in Tashkent: A Teardown of One Catalog

The owner of this online store website in Tashkent has already put real money into it: there's a catalog, and pages in several languages. The question is whether the site actually gets the product across to shoppers and to search engines equally well, or whether it's losing both somewhere along the way.

We ran the site through the same audit we use on any project: what a visitor sees in the first few seconds, what Google sees in search results, and what's standing between the two of them - in other words, what's stopping a sale. Technically the site isn't slow: time to first byte is 333ms, a perfectly normal server response speed. But the overall audit score is 63, and speed isn't the problem.

What follows are the specific findings: what's broken in the most visible spot on the page, why pages in different languages look identical to search engines, and what's missing before a shopper seeing the store for the first time decides to trust it with their money.

As it is

Screenshot taken 05.10.2026

What stops it from selling

Several product photos on the homepage don't load

What it costs the business. Of the first six images checked, five show an empty box with a broken-image icon - right on the homepage, exactly where a product should be front and center. A first-time visitor draws a simple conclusion: if nobody's watching the storefront, nobody's watching the order either. They leave to compare prices elsewhere.

What we do. We track down which files are missing and either restore them or replace them with new ones, then check the rest of the catalog pages the same way. A couple of hours of work.

Store pages are indistinguishable from each other in search

What it costs the business. Every page we checked shows up in Google under the exact same title. Someone searching for a specific product category sees identical links in the results and has no way to tell which one actually leads where they want to go. Google can't tell them apart either, and often ends up not showing any of them.

What we do. We write a distinct title for every page: what category or product it is, and who it's for. A few hours for the whole site.

Non-default language versions of the catalog are nearly empty

What it costs the business. Some pages in other languages have fewer than a hundred words on them - essentially nothing to read and nothing to index. A shopper who switches to their own language finds no product description or terms, and search engines see no reason to surface that page for any query at all.

What we do. We build out each language version into a proper page: what the product is, delivery and payment terms, what sets the store apart. A day of work per page.

Nothing on the site backs up that it's safe to pay here

What it costs the business. There are no reviews, no examples of completed orders, and no clearly stated return guarantees. A first-time buyer is looking for proof that someone has ordered here before and was happy with it. Without that, the decision comes down to price alone - and there's always a cheaper store somewhere.

What we do. We collect customer reviews with names and photos, showcase a handful of real completed orders, and spell out return and guarantee terms clearly. A few days, including time to gather the material.

Product photos don't turn up in image search

What it costs the business. All 28 images checked have no caption in the markup - Google doesn't look at product photos the way a person does, it reads the text next to them. Without captions, products never show up in image search, which cuts off a whole stream of shoppers searching for what something looks like rather than its exact name.

What we do. We caption every image based on what it actually shows, not a technical file number. A day of work for a store this size.

An image with no description for search: Product photos don't turn up in image search — An image with no description for search

In search results, the store looks like a bare link with no price or rating

What it costs the business. Competitors nearby in the results show review stars, price, or stock status right in the search listing - that's structured data, specially marked up for search engines. This site has none of it, so its listing looks plainer than its neighbors' and gets clicked less often even at the same position.

What we do. We mark up products, prices, and the business the way Google reads them. Half a day of work, and extra lines start appearing in the listing.

Store pages look assembled from mismatched pieces

What it costs the business. The site uses 8 different fonts - every page reads as if it were built separately from the rest. A shopper won't be able to name the reason, but the sense of polish just isn't there, and that sense is often exactly what decides whether people trust a store with an online payment.

What we do. We narrow it down to two fonts - one for headings, one for body text - and apply them across the whole site. A day of work, and the catalog looks like one coherent store.

The first screen: fonts do not form one set: Store pages look assembled from mismatched pieces — The first screen: fonts do not form one set

How we would build it

What this gives

A first-time visitor sees working product photos and understands from the very first screen that this is a well-kept store, not an abandoned catalog.

Every catalog page becomes distinct in Google's eyes - a search for a specific product or category finds that exact page, not some random page sharing the same title.

Reviews and examples of past orders answer the first buyer's main question - can this store be trusted - so the decision no longer rests on price alone.

A rebuild of this scope from DevUz Studio starts at $15000 and takes 12-32 weeks, depending on how many pages and products need to be rewritten.

What this costs

Out of every hundred people who reach the site ready to get in touch, roughly 17–40 are lost at these points.

This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.

Price and timeline

from $15000, 12-32 weeks

Order a website for a business like this →

We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.

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