ADAR
A gift-set supplier since 2011: three working versions of the new home page — a showcase, a catalogue searchable by contents and a premium edition with an archive drum — each with its own estimate.
Open the site3
home-page versions with estimates
80
sets searchable by contents
19
seasons in the archive drum
The brief
The client arrived with a one-page site and a hundred children's New Year gift sets. Instead of mockups we built three complete versions of the home page on one showcase with a switcher. «Showcase» — a fast site where an enquiry takes fifteen seconds from a phone. «Catalogue» — eighty sets searchable by contents, weight and price. «Premium» — a dark, cinematic edition with an archive drum spanning nineteen seasons, Eastern-calendar signs on the covers, a cart and an order form. Each version carries a line-by-line estimate: the lines add up to the total and a test checks it, and every line is phrased in terms of the outcome, not the contractor's vocabulary. After the walkthrough the client owes exactly one decision — which direction to take.
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