Amani
Amani is a modest womenswear shop in Tashkent that sells through a Telegram channel with 10.2K subscribers. The mock-up is in Uzbek and Russian: the silk on the first screen opens into an arch, an umrah kit gathers into a bag, a headscarf is matched to face shape, and orders reach the panel.
145
products from their channel analysed for the mock-up
30
of their items in the store at post prices
5
face shapes in the headscarf finder
What it looks like
Screens of the mockup on a computer and on a phone.
Desktop




Phone




What next
See it live
The prototype is live: you can scroll and tap it like a finished site. A manager will send the password in Telegram.
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The brief
Today Amani sells through posts: a photo against a terracotta wall, the price on the image, fabric and size in the text, and orders go to the admin by direct message. There is no size chart, colours show only in photos, and there are no ready umrah kits. We went through the channel's 145 products and through modest-fashion shops in Turkey, the UAE, Indonesia, Malaysia and elsewhere, and took what sells. The first screen is ivory silk drawn by the browser itself: scrolling widens a gold arch, their motif from the address card, and the autumn collection rises behind it. An umrah kit is put together from their items at channel prices: each item flies into a bag and the total adds up by itself. A headscarf is matched to face shape and occasion, «How to tie» shows the layers and their own video on three common mistakes, and size is worked out from height: garment length and abaya size. Packaging assembles on scroll down to a tag with the card message, and a map shows delivery from Tashkent across the country. The store understands «khimar» and «ro‘mol», offers try-on delivery in Tashkent and instalments, and each order lands in the panel as the top line.
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