// paint manufacturer in Tashkent, Next.js website

Paint Manufacturer Website in Tashkent: A Teardown of a Working Next.js Site and What to Fix

This is a teardown of a paint manufacturer website in Tashkent, built on Next.js. It has six pages: a home page, an about section, an interior paints page and a few others. It is a typical case for a manufacturing business: the product is real and the site is neatly built, but it works as a business card rather than a sales tool.

Technically it is in decent shape: the server responds in 138 ms, so pages open without delay. Yet the overall audit score is only 32. The gap is easy to explain: speed is good, while the things that decide whether a buyer picks up the phone are barely worked out.

We are looking at this site because many manufacturers and suppliers of finishing materials have similar ones. A paint buyer, whether a site foreman, a designer or an apartment owner, chooses quickly and compares several suppliers at once. Below is where a site like this loses inquiries and how to fix it.

As it is

Screenshot taken 09.11.2026

What stops it from selling

Not one of the six pages shows what a can or a ton of paint costs

What it costs the business. A foreman or apartment owner compares several suppliers and looks for the price first. Unable to find it, they won't write to ask; they will open a competitor's site where the price is stated. You never see these exits: the person simply closes the tab.

What we do. We add a "from and to" range for the main product lines: facade paints, interior paints, enamels, broken down by pack size and volume. We explain what the final price depends on: tinting, batch size, delivery. One to two days, together with the copy.

The first screen: no prices here or on inner pages: Not one of the six pages shows what a can or a ton of paint costs — The first screen: no prices here or on inner pages

No cost guidance even inside the catalog sections themselves

What it costs the business. Even someone who reached the interior paints page and became interested gets no answer to the main question. Silence about price reads as "expensive" or "we'll haggle", and some people drop off precisely because of that impression.

What we do. We add a price or range right in the product cards and section descriptions, with a note that the wholesale price depends on volume. This is done together with the previous point and needs almost no extra time.

The first screen: no prices: No cost guidance even inside the catalog sections themselves — The first screen: no prices

No reviews, no project photos, no warranty: it is unclear whose paint has already been used

What it costs the business. A paint buyer risks not a can but an entire renovation: bad paint means repainting walls or a facade. Without reviews, examples of finished projects and a clear warranty, only price decides, and there is always someone cheaper.

What we do. We collect reviews with names and photos, publish five to seven "before / after" projects, and put the product warranty into words. A few days, including gathering the material.

The page is read to the end and there is nothing to click: no request form, no call

What it costs the business. A person has read about the products, decided to order or check availability, and has to hunt for where to get in touch. This is the step where the most interested visitors drop off: those who read all the way down.

What we do. At the end of each of the six pages we place one clear action: a request-a-quote form or a one-tap call. One day for the whole site.

On a phone, the sales department number has to be selected and copied by hand

What it costs the business. A significant share of visitors come from mobile, often straight from a job site where they urgently need to know about availability or a shade. The extra copying step costs you some calls, and from the hottest leads at that.

What we do. We make the number a link: one tap opens the dialer. Half an hour.

The phone number is plain text, not a link: On a phone, the sales department number has to be selected and copied by hand — The phone number is plain text, not a link

A link to the site in Telegram and WhatsApp arrives as a bare address

What it costs the business. In Uzbekistan people share supplier contacts in messengers: a foreman sends a link to a client, a designer to a colleague. Instead of a card with an image and a title, a faceless URL arrives and noticeably fewer people click it, even though it is being forwarded by those who recommend you.

What we do. We add an image and caption for messengers and social networks so the link unfolds into a neat card. A couple of hours, including preparing the image.

In search results all six pages look identical, as if they were the same page

What it costs the business. Someone searching specifically for interior paint or facade paint sees the same line every time and can't tell where the link leads. The search engine also can't tell which page to show, and often shows none.

What we do. We write a separate title for each page: what the product is, who it is for and in which city. A few hours for the whole site.

The search engine is not told which pages exist on the site

What it costs the business. Without a sitemap, the crawler takes months to reach pages that are not linked directly from the home page, or never reaches them at all. For a manufacturer whose catalog will keep growing by product lines and series, this gets more costly over time.

What we do. We set up a sitemap that updates itself when pages are added, reference it in robots.txt and submit it to Search Console. A few hours.

What this gives

The visitor immediately sees roughly what the products cost and writes with a clear budget in mind instead of closing the tab.

Reviews and photos of finished projects answer the question "can I paint with this?", so the decision is not made on price alone.

From any page a visitor can call with one tap or leave a request, so warm visitors are not lost at the last step.

The link is pleasant to forward in messengers, and in search every page has its own clear title.

What this costs

Out of every hundred people who reach the site ready to get in touch, roughly 22–43 are lost at these points.

This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.

Price and timeline

from $1000, 3-8 weeks

Order a website for a business like this →

We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.

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