An Accounting Outsourcing Website in Tashkent: A Teardown of a Tilda Site That Makes It Hard for Clients to Call
This is the website of an accounting company in Tashkent, built on Tilda: six pages, including the home page, contacts, an "about us" page and the service pages. Accounting support is a service people choose carefully. They hand money, documents and financial reporting to strangers, so the decision is not made in a minute. That is why an accounting outsourcing website in Tashkent has a lot to prove before anyone picks up the phone.
Technically, the site is not in the worst shape: the server responds quickly, with a time to first byte of 22 milliseconds. Yet the overall audit score is 43, and speed is not the reason. The site opens fast but does not help a visitor take the next step: call, understand the price, and be sure the company can be trusted.
We look at this particular site because its set of problems is typical for small accounting and legal firms. If your site is built in a similar way, you are most likely losing clients in the same places.
As it is
Screenshot taken 29.10.2026
What stops it from selling
A client is ready to get in touch, but there is no phone number on the site
What it costs the business. Accounting services are often ordered by voice: people want to ask "do you work with sole proprietors on the simplified tax regime?" and hear the answer. A person who is already ready to reach out can't find a number and doesn't write an email. They go back to search and call the next company. This is the most expensive loss possible: the one who leaves is someone who was already ready to pay.
What we do. We put the number in the header on every page and make it tappable, so a call starts with a single touch on a phone. This is usually about an hour of work.
The first screen: no phone number
The service pages don't say how much bookkeeping costs
What it costs the business. "How much does it cost?" is the first question of almost every visitor. Without an answer, some people will write and ask, but most will close the tab and go to the companies that named a price: silence about price reads as "expensive" or "we'll haggle."
What we do. We add a "from-to" range for the main services (bookkeeping, reporting, one-off consultations) and explain what the final figure depends on: tax regime, number of transactions, employees. This doesn't oblige you to sell at the lower bound, but it filters out those who can't afford it anyway. One to two days including the copy.
The first screen: no prices
None of the six pages gives even a rough idea of the cost
What it costs the business. We went through the site as a visitor, covering the home page, contacts, "about us" and the rest, and found the cost nowhere. A company that doesn't name its price no longer competes on quality but on the client's patience: few people dare to write and ask. The rest go where the price is visible, and you never find out about them.
What we do. In addition to the ranges on the service pages, we add a short "How much does it cost" block to the home page and the contacts section, linking to the details. One to two days including the copy.
The first screen: no prices here or on inner pages
Nothing proves that an accountant can be trusted with documents and money
What it costs the business. We looked for reviews, work examples and guarantees and found nothing. Someone choosing an accountant for the first time looks for exactly this: someone has already worked with this company and was satisfied. Without proof, people decide on price, and on price there is always someone cheaper.
What we do. We collect reviews with names and company names (with clients' consent), add five to seven "there was a problem, now it's like this" stories, and put guarantees into words: for example, what happens if a mistake is your fault. A few days, including gathering the material.
Services are described in one solid block of text, and the right paragraph is hard to find
What it costs the business. People don't read a page line by line; they skim it. When there is nothing to catch the eye, a business owner can't find, for example, the answer about filing reports, even though it is on the page, and leaves.
What we do. We break the text into sections with clear subheadings ("What's included", "Who it's for", "How we get started") and move the main point to the start of each one. One day of work.
Text with no subheadings or lists
Seven of ten images have no description, so image search can't see them
What it costs the business. Google reads the caption in the markup, not the picture with its eyes. Without a caption, images don't appear in image search, and screen readers for blind users announce them as empty space.
What we do. We describe images properly: what is actually in them, not "photo1". For a site with a few dozen images, this takes a day.
An image with no description for search
The search engine doesn't understand that the site has a second language version
What it costs the business. In Uzbekistan people search in both Russian and Uzbek, and these are different people with different queries. Without a link between the versions, Google treats them as competing pages and shows one or the other, instead of showing each person their own language.
What we do. We link the language versions to each other in the way Google expects. A few hours, if both versions already exist.
Buttons and forms may stop working after the next round of phone updates
What it costs the business. Menus, galleries and forms run on libraries that haven't been updated for many years. As new browser versions come out, some of this breaks silently: a button can't be tapped, a request form doesn't send, and nobody reports it. For a site that lives on inquiries, this is a quiet loss of leads.
What we do. We replace outdated components with modern ones and test every button and form on real phones. One to two days.
What this gives
A client who has decided to get in touch finds the number in the header and calls with one tap, instead of moving on to the next company in the search results.
The visitor sees a price guideline before any conversation, so the people who write and call are those who can afford the service and understand what they are paying for.
Reviews, stories and clear guarantees answer a newcomer's main question: "can we trust them?" The decision stops coming down to picking the lowest price.
What this costs
Out of every hundred people who reach the site ready to get in touch, roughly 44–74 are lost at these points.
This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.
