// construction company in Tashkent

Teardown: a construction company website in Tashkent — why it gets fewer calls than it could

We're looking at the construction company website in Tashkent — the kind that does renovation, finishing, and turnkey work. Demand here comes mostly from search and word of mouth: someone is either planning a build or already standing in front of a finished project, deciding who to trust. In that situation the website isn't decoration — it's where the visitor decides whether to reach out at all.

On the technical side the site holds up well: time to first byte is 183 ms, meaning the server responds fast and visitors aren't left waiting for the page to load. The overall audit score is 71. That's not "everything is broken" — it's a solid foundation, held back by a few specific things.

So we're not looking at speed or code, but at the visitor's path: what they search for in the first minute on the page, where they click, and where that route breaks off. The three findings below are exactly about those breaks.

As it is

Screenshot taken 21.09.2026

What stops it from selling

Visitors have no idea what the renovation will cost them

What it costs the business. "How much does finishing cost per square meter" is the first question almost everyone asks when they open a construction company's website. There's no answer anywhere on the site. Some people will still message and ask — but that's a handful. Most will close the tab and go to a site where a number is named: silence on price reads either as "this is expensive" or as "they'll name a price on site, depending on the car I drive." In construction, where the sum is large and trust decides everything, this costs you especially dearly.

What we do. A day or two of work, including the copy.

The first screen: no prices: Visitors have no idea what the renovation will cost them — The first screen: no prices

"Services" and "Contacts" from the homepage open an error page

What it costs the business. Out of the first six links checked on the homepage, all six lead to an error page. Someone clicks the section they need and gets "page not found." They never reach your services, your projects, or your phone number — not because they lost interest, but because the route breaks at the very first step. This is the most frustrating loss of all: the client already came, already wanted to look, and left with the impression that the site is abandoned.

What we do. We check every link on the whole site, not just the homepage, and fix each one: where a page should exist, we restore it; where content has moved, we set up a redirect; where a section no longer exists, we remove the link from the menu. A couple of hours.

The Russian and Uzbek versions compete with each other in search

What it costs the business. In Uzbekistan people search for builders in both Russian and Uzbek — these are different people using different search terms. When both versions exist on the site but aren't technically linked, Google treats them as separate pages and shows one or the other at random. Some visitors land on the version that isn't their language and leave, even though you'd already written everything they needed.

What we do. We connect the language versions the way a search engine expects — so it understands this is the same page in two languages and shows each visitor the right one. A few hours, if both versions are already written.

There's no sense that real, completed projects stand behind this site

What it costs the business. People choose a construction company with their eyes: they want to see what you've already built, what condition the site was in when you took it on, and what you handed over. When the project sections are unreachable because of broken links, all a visitor is left with is a general description — and that's not enough to hand over an apartment or a house. Compared to a competitor who shows photos of completed projects and timelines, that comparison doesn't favor you.

What we do. We build a portfolio as its own working section: the project, what was done, how long it took, before-and-after photos. Even six to eight honestly described projects work better than a long paragraph about your strengths. Usually done within a few days, if you already have the photos.

How we would build it

What this gives

A visitor who clicks "Services" lands on services, not an error page — and makes it to the phone number.

People see the ballpark price before reaching out, so the calls you get come from those ready for that kind of sum, not from people who ask and disappear.

Russian-speaking and Uzbek-speaking clients see their own version of the site in search, not a random one.

Completed projects are visible from the very first screen — and the conversation with a client no longer starts with "so who even are you."

What this costs

Out of every hundred people who reach the site ready to get in touch, roughly 31–61 are lost at these points.

This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.

Price and timeline

from $2500, 3-8 weeks

Order a website for a business like this →

We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.

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