// computer and office equipment store in Tashkent, Tilda website

Computer and Office Equipment Store Website in Tashkent: A Tilda Teardown

Here we look at a computer and office equipment store website in Tashkent, built on Tilda. A site like this usually has one simple job: someone is looking for a laptop, a printer or a cartridge, wants to know whether it is in stock and at what price, and either calls or moves on to the next seller. Choices in this niche are made quickly, and the site has literally a couple of minutes to avoid losing the visitor.

We checked the site with an automated audit. The overall score came out at 49, and that is not a verdict: the foundation of the site is sound. The server responds fast, with a time to first byte of 78 ms, so the technical base is not slowing anything down. The problems sit higher up: in what the visitor sees on screen, what they fail to find, and how the link looks when it is forwarded.

We are not looking at this site to poke fun at anyone. This set of issues is typical for stores built on website builders, and the owner of a similar business can check their own site against it. Below are the findings in order of importance: what the buyer sees, what it leads to, and what to do about it.

As it is

Screenshot taken 09.11.2026

What stops it from selling

The homepage shows empty squares with a broken-image icon instead of photos of the equipment

What it costs the business. Two of the images we checked on the homepage do not load, and it is the most visible spot on the site. A buyer about to pay for a laptop or a multifunction printer sees a neglected storefront and concludes: if nobody looks after the site, nobody may look after the order either. For an equipment store, where trust decides the sale, this means directly lost enquiries.

What we do. We find the missing files or replace them with new ones, then check the remaining pages the same way. This usually takes a couple of hours.

A visitor to an equipment store does not see a single price

What it costs the business. "How much does it cost?" is the buyer's first question, and the site stays silent. Some will write or call, but most will close the tab and go to a seller who states a price: silence about price reads as "expensive" or "they will haggle". In equipment, where prices are compared in a few clicks, this is especially costly.

What we do. We add a from-and-to range for the main categories and explain what the final price depends on: configuration, availability, warranty. This does not commit you to selling at the lower bound, but it filters out those who could not afford it anyway. A day or two including the copy.

The first screen: no prices: A visitor to an equipment store does not see a single price — The first screen: no prices

A link to the store arrives in Telegram and WhatsApp as a bare address

What it costs the business. When a customer forwards the link to a friend or colleague, it goes out as just an address instead of a card with a photo and a title. Such links get clicked noticeably less often, and the people forwarding them are exactly the ones recommending you: in Tashkent, computers and office equipment are often chosen on a recommendation in a chat.

What we do. We add an image and a caption for messengers and social networks so the link unfolds into a neat card. A couple of hours including preparing the image.

The store's products and work do not show up in image search

What it costs the business. 5 of 7 images have no description that Google can read. As a result, the photos of the equipment do not appear in image search, which is a separate stream of people who look up what a model looks like and then go on to choose where to buy it. The descriptions are also needed by screen readers for visually impaired visitors.

What we do. We describe the images properly: what is shown, the model and type, not "photo1". For a site with a few dozen images, it takes a day.

The Russian and Uzbek versions look like competitors to Google

What it costs the business. People in Tashkent search in both Russian and Uzbek, and these are different people with different queries. Without a link between the language versions, Google treats them as separate pages and shows one or the other, instead of showing each person their own language. Some buyers land on a page in a language other than the one they searched in.

What we do. We link the language versions to each other the way Google expects. A few hours, if both versions already exist.

Buttons and forms may stop working after the next phone update

What it costs the business. Menus, galleries and forms rely on libraries that are ten years old. With each update of phones and browsers, something here breaks, and usually silently: a button does not respond, an enquiry form does not submit, and you never find out and simply get fewer enquiries.

What we do. We replace the outdated components with modern ones and test every button and form on real phones. A day or two.

What this gives

The visitor sees complete photos and immediately understands that the store is active and the site is looked after.

The buyer finds a price reference on the site itself, and the people who call are those comfortable with that price level.

The link that customers forward to each other in chats gets opened more readily: it arrives as a neat card.

Everyone gets the site in their own language, and forms and buttons work on modern phones. A full rebuild with us is from $1000, 3-8 weeks, and some of the fixes from the list above can also be done separately, in a matter of hours.

What this costs

Out of every hundred people who reach the site ready to get in touch, roughly 32–64 are lost at these points.

This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.

Price and timeline

from $1000, 3-8 weeks

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We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.

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