Marketing Agency Website in Tashkent: What Keeps It From Bringing In Clients
We are taking apart a marketing agency website in Tashkent. It is a small site of six pages: a home page, an about page, and service pages, including one for creating a new brand. An agency sells marketing, and its website is its main shop window: this is where a potential client decides whether these people can be trusted with a budget.
We went through the site the way a business owner looking for a contractor would: opened it, looked at the services, tried to work out what it costs and whether it is worth getting in touch. Below is what stood out along the way and what keeps the site from producing inquiries.
This teardown is not about the site being bad. It has substance and structure. But several things that an agency should be showing off on its own example are currently working against it.
As it is
Screenshot taken 07.11.2026
What stops it from selling
Not one of the six pages says how much the agency's work costs
What it costs the business. A business owner choosing an agency first wants to understand the price range. Not finding it on the home page, on the brand creation page, or in the about section, most will simply close the tab and go to those who named a price. Only a minority will bring themselves to write and ask, and the agency never finds out about the ones who left. Meanwhile, silence about price reads as "expensive" or "we'll haggle."
What we do. We add a "from-to" range for the main services and briefly explain what the final figure depends on: scope of work, timeline, number of channels. This does not oblige the agency to sell at the lower bound, but it filters out those who could not afford it anyway. Usually a day or two, including the copy.
The first screen: no prices here or on inner pages
The service page does not even give a rough idea of the cost
What it costs the business. The person read to the bottom of the page, for example the one about creating a brand, and was left without the main answer. This is where the warmest visitors are lost: they are already interested, but without a price reference they cannot tell whether they fit their budget, so they postpone the decision and then forget.
What we do. On every service page we add a "How much does it cost" block: a range, what it includes, and what can change the price. It is done together with the general work on pricing and needs almost no separate time.
The first screen: no prices
The pages look pieced together from parts: five different fonts are used on them
What it costs the business. The visitor will not name the reason, but a sense of sloppiness will set in. For an agency this is especially sensitive: it sells a sense of style and brand, while its own site looks disjointed. That impression is exactly what people use to choose who gets their money.
What we do. We keep two fonts, one for headings and one for body text, and bring all pages in line with them. It is about a day of work, and the site starts to look cohesive.
The first screen: fonts do not form one set
In Google results the agency looks like a bare link, with no address, hours, or services
What it costs the business. Next to it in the results, competitors show extra lines: address, opening hours, services. A listing without them looks poorer and gets clicked less often, even when it sits in the same position. Clients who could have come go to the neighbors instead.
What we do. We mark up the organization, address, opening hours, and services the way Google reads them. About half a day, after which extra lines may appear in the results.
Google does not know the site has a version in a second language and may show the wrong one
What it costs the business. In Uzbekistan people search in both Russian and Uzbek, and these are different people with different queries. Without a link between the language versions, the search engine treats them as separate competing pages and shows one or the other, instead of showing each person their own language. Some clients see the site in a language other than the one they searched in.
What we do. We link the language versions to each other the way Google expects. A few hours, if both versions already exist on the site.
The same page is reachable at several addresses, and the search engine does not know which is the main one
What it costs the business. The address with and without a trailing slash, with and without www, with a link from an ad: to a search engine these are different pages with identical text. Weight is split between them, and instead of one strong service page you get several weak ones.
What we do. We set the canonical address on all pages. A few hours.
To a search engine the site looks abandoned: the last update in the sitemap is April 2020
What it costs the business. Google looks at the update date when deciding how often to visit. A robot comes to a site that does not change less and less often, and a new page waits its turn for weeks. Besides, for an agency that sells marketing, a site without a single fresh trace in over six years looks strange to clients themselves.
What we do. We set up the sitemap to update automatically and add a reason to update: a section with case studies or answers to client questions. The technical part takes a few hours; the content depends on the agency's materials.
What this gives
The visitor sees the price range right away and can decide whether to get in touch, instead of silently leaving for those who named a price.
The site looks cohesive and tidy, which for an agency is the best demonstration of its own skills.
In Google results the agency's listing is richer and clearer, and every client sees the site in their own language.
If you want this whole redesign done in one go, this is the kind of project we do at DevUz Studio.
What this costs
Out of every hundred people who reach the site ready to get in touch, roughly 22–46 are lost at these points.
This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.
