// poultry processing company in Tashkent

Poultry Processing Website in Tashkent: What Keeps It From Winning Buyers

A poultry processing website in Tashkent has a specific job. The company sells poultry meat and eggs to a mixed group of buyers: wholesalers, shops, cafes and canteens, and resellers. Almost all of them first look for a supplier on Google, or get a link from an acquaintance in Telegram, and only then pick up the phone. For this kind of business, the website works as a storefront and a business card at the same time.

We looked at this company's website through the eyes of such a buyer. The server responds quickly: time to first byte is 282 ms, which is a good result, so the foundation is solid. Even so, the overall score is 56. What pulls it down are things a visitor notices right away: a heavy home page, an empty preview card when the link is shared, and a bare-bones line in search results.

We're breaking down this particular site because nearly all of its problems are common among agricultural businesses. If your website was built a long time ago and hasn't been touched since, there's a good chance you'll recognize some of these items as your own.

As it is

Screenshot taken 08.11.2026

What stops it from selling

The home page loads slowly on a phone: a white screen instead of your products

What it costs the business. The home page weighs 3.6 MB, of which 2.9 MB is images. The farms, packaging and products look great, but a buyer who opens the site on a phone at the market or on the road sees a blank screen and moves on to the next supplier. Google measures the same thing and takes it into account in search results.

What we do. We compress the photos into a modern format and load them as the visitor scrolls. Page weight usually drops several times over within a day of work, and the photos look the same as before.

A link to the site arrives in Telegram and WhatsApp as a bare URL

What it costs the business. In this industry, deals often start with a forwarded contact: one buyer sends a supplier's details to another, a chef recommends a supplier to a director. Instead of a card with a photo and a name, a dry link goes out, and noticeably fewer people click it. The recommendation is there, but the inquiry from it is not.

What we do. We add an image and a caption for messengers and social networks, so the link unfolds into a neat card with the company name. A couple of hours, including preparing the image.

In search, the company looks poorer than its neighbors

What it costs the business. Competitors show their address, opening hours and services right in the search results. Your listing has only a title and a link. A buyer choosing between several suppliers is more likely to click the result that immediately shows where you are and when they can reach you.

What we do. We mark up the organization, address, opening hours and services in the way Google reads them. Half a day of work, after which extra lines start to appear in search results.

Search engines may not find your product and delivery-terms pages

What it costs the business. Without a sitemap, the crawler finds pages only through links from the home page. Separate pages for products, wholesale terms or delivery can take months to be found, or never be found at all. A buyer searching for a specific product simply never reaches them.

What we do. We set up a sitemap that updates itself when pages are added, reference it in robots.txt and submit it to Search Console. A few hours.

Russian-speaking and Uzbek-speaking buyers may see the wrong version

What it costs the business. In Tashkent people search in both Russian and Uzbek, and these are different people with different queries. Without a link between the language versions, Google treats them as competing pages and shows one or the other at random. Some buyers land on a language that is inconvenient for them to read, and leave.

What we do. We connect the language versions to each other in the way Google expects, so each visitor is shown their own version. A few hours, if both versions already exist on the site.

The same page is available at several addresses

What it costs the business. A page opens with and without a trailing slash, with and without www, and with advertising tags. The search engine sees several identical pages and splits the weight between them instead of building it up on one. For a small site that already struggles to break into search results, this is an unnecessary loss.

What we do. We set a canonical address on all pages. A few hours.

The site looks like it was assembled from pieces of different sites

What it costs the business. The pages use 5 different fonts. A buyer won't name the reason, but the impression stays: the company works sloppily. And a food supplier is chosen partly by a sense of order and reliability.

What we do. We keep two fonts, one for headings and one for body text, and bring all pages in line with them. A day of work, and the site starts to look cohesive.

The first screen: fonts do not form one set: The site looks like it was assembled from pieces of different sites — The first screen: fonts do not form one set

What this gives

A buyer opens the site on a phone without waiting and immediately sees your products, not a white screen.

A link that acquaintances and partners forward looks like a company card, and people are more willing to click it.

Russian-speaking and Uzbek-speaking buyers find their own version of the site, and in search the company looks no worse than its neighbors.

Most of the items in this teardown can be closed in days rather than weeks.

What this costs

Out of every hundred people who reach the site ready to get in touch, roughly 11–29 are lost at these points.

This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.

Price and timeline

from $1000, 3-8 weeks

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We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.

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