A bride or a corporate event organizer browses the portfolio and can't find what it will cost
What it costs the business. We went through all six pages, including the weddings section and the page with past work, and found a price on none of them. "How much does it cost?" is almost everyone's first question, and there is no answer. A minority will write and ask; the rest will go to agencies that named a price, and you will never know about those people. For an event people save a budget for, this is especially sensitive.
What we do. We add a "from-to" range for the main formats: wedding, corporate event, birthday. We explain what the final figure depends on: number of guests, venue, decor. A day or two including the copy.
Silence about price reads as "expensive" or "they will haggle"
What it costs the business. Even someone who makes it to the contacts page arrives worried that the conversation will start with an awkward topic. Some people will simply close the tab and go where everything is stated openly.
What we do. A range doesn't oblige you to sell at the lower bound, but it filters out those who can't afford it anyway and removes the fear for everyone else. It is done together with the previous point, in the same day or two.
The home page loads slowly on a phone: a white screen first, instead of beautiful photos
What it costs the business. The home page weighs 3.7 MB, of which 3.2 MB is images. For an agency, photos are the main product, yet on mobile internet people have to wait seconds for them. Time to first byte is also around 1.3 seconds, meaning the server responds slowly even before the download starts. Some visitors don't wait, and Google takes speed into account when ranking.
What we do. We compress the images into a modern format and load them as the visitor scrolls. The weight usually drops several times over in a day of work.
The agency is recommended in Telegram and WhatsApp, but the link goes out as a bare address
What it costs the business. In this niche clients come through recommendations: acquaintances forward the link to each other. Instead of a card with a photo and a title, only a bare address goes out, and such links get noticeably fewer clicks. Your best acquisition channels lose out for no reason.
What we do. We add an image and a caption for messengers and social networks so the link unfolds into a neat card. A couple of hours including preparing the image.
On opening the site, it isn't immediately clear what the agency does and for whom
What it costs the business. The page has no main heading. A visitor should understand within a second where they have landed, and a search engine should understand what the page is about. Without a heading, both are guessing, and instead of clarity there is a feeling of "nice-looking, but whose is it and what exactly do they offer?"
What we do. We put one line on the first screen: what you do and for whom, mentioning Osh. An hour, often less.
In Google, a random scrap of text is shown under the agency's name
What it costs the business. There is no description for search engines, so instead of two clear lines about what you do, a random fragment of the page is shown. People read these lines before clicking and more often choose the one that is written clearly.
What we do. We write descriptions for the home page and the main pages: two sentences each, in plain human language, without bureaucratic phrasing. An hour or two.
Photos of the events can't be found in image search
What it costs the business. 76 of 85 images have no caption (alt text). For an event agency this is a missed stream of visitors: people search for "what a wedding in such-and-such style looks like" and reach providers through images. Such images are also inaccessible to blind visitors.
What we do. We caption the images meaningfully: what the event is, which format, which venue, rather than "photo1". For a site with a few dozen images, this takes a day.
In search results, the agency's listing is poorer than its neighbours'
What it costs the business. There is no structured data markup, so the results show no address, no opening hours and none of the other extra lines that competitors display. The listing looks more modest and gets clicked less often even at the same position.
What we do. We mark up the organization, address, hours and services the way Google reads them. Half a day, and extra lines appear in the results.