Logistics Company Website in Osh: What Keeps It From Bringing in Clients
We're looking at a logistics company website in Osh, built on Tilda. It has six pages: a home page and separate sections by route type, including /train and /auto. It's an ordinary working site, the kind a company that moves freight and finds clients partly online would have. If you're planning a logistics company website in Osh, this is a useful example of what to get right.
Technically it's in decent shape: the server responds quickly, with a time to first byte of about 52 ms. The overall score from our check is 68. Pages open without delays, so the problems lie elsewhere: in what a person choosing a carrier sees, and in what they fail to find.
We chose this site because its weak spots are typical for logistics. Entrusting cargo to someone is not easy, the price depends on route and weight, and the website is often silent on exactly that. Below is what we noticed and how it is usually fixed.
As it is
Screenshot taken 28.10.2026
What stops it from selling
Someone who wants to know what shipping will cost can't find a single number
What it costs the business. We went through all six pages, including the rail and road freight sections, and found no pricing anywhere. For a shipper, that is the first question. Some will call and ask, but many will simply open a competitor's site where the numbers are shown, and you will never know about those people.
What we do. We add a "from-to" range for each service and briefly explain what the final cost depends on: distance, weight, urgency, type of transport. This doesn't commit you to working at the lower bound. It usually takes a day or two, including the copy.
The first screen: no prices here or on inner pages
The site doesn't say what size of order you take on
What it costs the business. Silence about price can be read two ways: "expensive" or "they'll haggle." People who need a small one-off shipment will assume it isn't for them and leave, even if you would have taken the job.
What we do. Besides the ranges per service, we add a "how the cost is calculated" block and a minimum order, if there is one. It is done together with the previous item and needs almost no extra time.
The first screen: no prices
No reviews, no examples of completed shipments, no guarantees
What it costs the business. Handing cargo to an unfamiliar company is risky, and people look for proof that others have done it before and were satisfied. If they can't find it, they compare on price alone, and there is always someone cheaper.
What we do. We collect client reviews with names and photos and show five to seven real shipments: route, cargo, timing. We put the guarantees into words: what happens to the cargo in case of delay or damage. A few days, including gathering the material.
Opening the page, it isn't immediately clear what the company does and for whom
What it costs the business. The page has no main heading. A visitor has about a second to understand that this is the carrier they need. Search engines also have nothing to anchor on to tell what the page is about.
What we do. We put a single line on the first screen: what you transport, from where to where, and for whom. An hour of work, often less.
The first screen: no main heading
The text runs as one solid block, and the paragraph you need is hard to find
What it costs the business. A person came to learn about transit times or documents and has to read everything in a row. The answer is on the page, but it is hard to find, and they close the tab.
What we do. We break the texts into sections with clear subheadings such as "Transit times," "Documents," "What you can ship," and move the key points to the top. About a day.
To Google, the Russian and Uzbek versions look like two competing sites
What it costs the business. People in the region search in different languages, and they are different people with different queries. Without a link between the versions, the search engine confuses them and shows one or the other at random, instead of showing each person their own language.
What we do. We link the language versions the way Google expects. A few hours, if both versions already exist.
Photos of vehicles and cargo don't show up in image search
What it costs the business. 16 of the 18 images have no caption, and search engines read exactly that. People searching for what your fleet or warehouse looks like won't find you, and screen readers for blind users announce such images as nothing at all.
What we do. We describe every image properly: what is actually in it, not "photo1." For a site this size, about a day.
An image with no description for search
The site looks abandoned, both to people and to search engines
What it costs the business. The last update in the sitemap is dated January 9, 2025, which is about 22 months ago. Google's crawler visits such sites less and less often, and new pages wait their turn for weeks.
What we do. We set up automatic sitemap updates and add a reason to keep the site fresh: a section with completed shipments or answers to frequent questions. A few hours.
How we would build it
What this gives
The client sees right away roughly what shipping costs and calls with a clear request, rather than with the question "how much, in general?"
Reviews and real examples of work remove the main fear: "what if the cargo doesn't arrive." You have to prove your reliability with words less often.
Russian-speaking and Uzbek-speaking clients find their own version of the site, and photos of the fleet and warehouse start bringing in people from image search.
The price and timeline for reworking a site like this are shown on this page; the exact timeline depends on how much material has to be collected.
What this costs
Out of every hundred people who reach the site ready to get in touch, roughly 26–52 are lost at these points.
This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.
