We are looking at a web agency website in Tashkent built on WordPress. We don't name the company: the point of this teardown is not to poke fun at anyone, but to show the typical places where an agency website loses clients. The site is small, six pages: a home page, a work section, a page with the results of 2022, and a few utility pages. The overall audit score is 68, meaning the foundation is fine but there is plenty to fix.
A web agency website in Tashkent is a special case: it is the showroom for the product itself. If an agency sells websites, its own site is its main portfolio. A client choosing a contractor looks at it more critically than at the site of any other company.
Below is what a business owner will see when they land on this site to pick a contractor, and what it costs the agency. Everything is based on an automated audit and a manual walk through the pages.
What this costs
Out of every hundred people who reach the site ready to get in touch, roughly 26–55 are lost at these points.
This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.
We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.