// video production company in Tashkent, WordPress website

A Video Production Website in Tashkent: What Keeps It From Bringing in Clients

We looked at a video production website in Tashkent built on WordPress. It has six pages, a services section with a separate page for commercials, and a large portfolio: more than a hundred images across the site. For a company that sells picture and motion, this is the right storefront, and it was clearly not thrown together in a hurry.

The technical foundation is solid. The server responds in 176 milliseconds, and the overall score in our audit is 73. At that level pages open quickly and the foundation gets in nobody's way. So there is almost nothing to dissect on speed, but from the point of view of a client who has come to choose a contractor, there are several places where the site loses inquiries.

We chose this site because it is typical for the niche. Production companies often invest in beautiful work and forget to answer the questions every selection starts with: how much does it cost, how will people find you in search, and will the site put them off the first time they open it. Below are eight minutes of reading and five findings, from the most expensive to the cheapest.

What stops it from selling

A client went through all six pages and still didn't learn what a video costs

What it costs the business. Someone choosing a production company usually opens three or four websites and compares them. Where a price is named, even as a range, they are already working out a budget. Where it appears neither on the home page, nor on the services page, nor on the commercial video page, all they can do is write and wait for a reply. A minority are willing to write; the rest simply move on to the next site, and you never find out they were there.

What we do. We add a "from and to" range to the services pages for each format: commercial, event filming, corporate video. Next to it we briefly explain what drives the final cost: running time, number of shooting days, graphics, voice-over. Together with the copy, this is a day or two of work.

Silence about price reads as "expensive" or "we'll haggle"

What it costs the business. This is the same problem, seen from the angle of impression. When the site doesn't answer the question "how much," the visitor fills in the answer themselves, and fills it in for the worse. A client with a small budget leaves without asking, and a client with a large one doubts that you operate openly at all. A range doesn't commit you to anything: nobody forces you to sell at the lower bound.

What we do. Besides the figures, we write a short "What the price is made of" block and an example of a typical project with the scope of work and the final cost. This filters out those who can't afford it and saves you time on pointless correspondence. It is done in one pass together with the previous item.

The portfolio is beautiful but almost invisible to Google: 77 of 109 images have no alt text

What it costs the business. A search engine doesn't read the image, it reads the description attached to it in the markup. Frames from your videos without descriptions don't make it into image search, and that is exactly where people look for "what it looks like": examples of commercials, production shoots, interviews. For a production company this is a separate source of clients, and right now it barely works. Such images also say nothing to people who use screen readers.

What we do. We write meaningful descriptions: what is in the frame, which project it belongs to, what genre, rather than "photo1." For a site with around a hundred images, this is about a day of work.

The Russian and Uzbek versions of the site look to Google like two competing pages

What it costs the business. In Tashkent people search in both Russian and Uzbek, and these are different people with different queries. If the language versions are not properly linked, the search engine doesn't understand that it is one and the same site and shows one version or the other, not necessarily the one in the language the person is searching in. As a result, some clients land on a page that isn't in their language and leave.

What we do. We link the language versions to each other the way Google expects and check that each page points to its counterpart. If both versions already exist, this is a few hours.

The site started talking on its own while the visitor was sitting in an office or on a minibus

What it costs the business. Sound that starts without being asked is one of the few things that make people close a tab within the first second. For a video production company this is especially unfortunate: the background video is meant to be a business card, but it works as a repellent. On top of that, modern browsers block such sound anyway, so the idea fails in every case.

What we do. We remove the autoplay sound: the video can play muted in the background, and the sound turns on when the visitor taps. This is about half an hour of work.

What this gives

A client who opens the site immediately understands the price range and doesn't leave with an unanswered question. The people who write to you are those whose budget fits yours, and there are fewer exchanges of the "so how much is it, really" kind.

Your work starts to be found where people look for examples, not only by the company name. Image search and both language versions work for you instead of against each other.

The first seconds on the site pass calmly: no unexpected music, and the video plays when the person actually wants to watch it.

If you decide to build from scratch or do a serious rework, our price and timeline are shown alongside this article. Some of the fixes from this list, such as image descriptions and sound, take days and don't require a full rebuild.

What this costs

Out of every hundred people who reach the site ready to get in touch, roughly 25–52 are lost at these points.

This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.

Price and timeline

from $1000, 3-8 weeks

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We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.

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