Web hosting provider website in Tashkent: why visitors leave from the homepage
A web hosting provider website in Tashkent sells servers, site hosting, domains, and support. It's a business where the entire product is reliability. A client can't touch the server or walk into the data center, so they judge the provider by exactly one thing available to them: the website. If a hosting company's site looks sloppy, the visitor doesn't conclude the site is bad - they conclude the service is bad.
We ran the site through our standard technical check, the same one we use on any project before starting work. The overall score came out at zero. That's not a verdict on the business - the score is built from basic things that are either done or not, and here almost none of them are done. At the same time, the server responds fast - time to first byte is roughly half a second - so the hosting itself is clearly fine. The problems start higher up, at the level of the pages.
Below is what a person sees when they open the site on a phone, trying to decide whether to buy a VPS from you or go to a competitor. We go through it in order: what they see, what it costs you in leads, and what we'd do about it.
As it is
Screenshot taken 02.10.2026
What stops it from selling
On a phone, the site loads as if phones didn't exist
What it costs the business. The page renders at desktop scale: text is tiny, pricing tables have to be pinch-zoomed, buttons miss on the first tap. For a hosting company this stings more than most - a large share of traffic arrives from mobile, often at the exact moment something just went down and the person is urgently looking for where to move. They won't pinch-zoom to read your pricing table. They'll open the next tab.
What we do. We build a mobile version: the homepage, pricing, and contacts get rebuilt so everything reads and taps without zooming. For a site this size, a few days.
The same site on a phone screen
The homepage shows empty boxes with a broken-image icon instead of pictures
What it costs the business. Of the two images checked on the homepage, both fail to load. This is the first thing a visitor sees, and the conclusion is instant: nobody's maintaining this site. For a hosting provider that conclusion costs more than it would for, say, a bakery - the person is deciding who to trust with the uptime of their own project, and what they're shown is broken images on the provider's own storefront.
What we do. We locate the missing files or replace them, then run the same check across the rest of the pages - usually the homepage isn't the only thing broken. A couple of hours.
Where an image failed to load
A menu link leads to a 'page not found'
What it costs the business. Of the links checked on the homepage, one opens an error instead of the section it promises. The visitor clicks the item they need, lands on a dead page, and leaves - never reaching pricing or contacts. Combined with the broken images, this adds up to an overall impression of neglect, and clients react to that before they even get to read your value proposition.
What we do. We check every link on the site and fix each one: restore the page, add a redirect, or remove the link. A couple of hours.
The site doesn't say what a gigabyte, a core, or a megabit costs
What it costs the business. In hosting, price is half the product. People compare three providers in neighboring tabs, and the tab without numbers gets closed first. Silence on pricing reads as either 'expensive' or 'they'll quote you depending on how you look.' Some visitors will message and ask, but that's a minority - and someone has to manually answer 'so how much is it?' for everyone else.
What we do. We publish a 'from-to' range for the main services - hosting, VPS, domains - and explain what the final price depends on: resources, payment term, support level. The lower bound doesn't commit you to anything, but it filters out people who were never going to fit your budget anyway. A day or two, including the copy.
The first screen: no prices
The phone number can't be tapped to dial
What it costs the business. The number is plain text. On mobile, you have to select it, copy it, and switch to the dialer - three steps where there should be one. Hosting calls often come from people in a panic: the site is down, they need it fixed now. Every extra step at that moment sends part of those calls to whoever's number you can tap straight away.
What we do. We turn the number into a tap-to-call link and add direct links to Telegram and WhatsApp if support works there too. Half an hour.
The phone number is plain text, not a link
A forwarded link unfurls into a bare URL
What it costs the business. Hosting providers are often chosen on recommendation: one developer forwards a link to another in Telegram. Right now, instead of a neat card with a name and image, what gets sent is just a line of text. Links like that get clicked noticeably less - and the loss happens in exactly the channel that brings the warmest leads, the ones arriving on a colleague's word.
What we do. We add an image and caption for messengers and social platforms, so the link unfurls into a card with a name and short description. A couple of hours, including preparing the image.
Search engines aren't given a list of the site's pages
What it costs the business. A sitemap is a list of all pages that a crawler reads instead of wandering through links trying to find them. A hosting provider usually has a lot of pages - plans, domains, SSL, a knowledge base, guides - and pages with no direct link from the homepage can take months to get crawled, or never get crawled at all. Those are exactly the pages that bring in people searching narrow queries like 'migrating a site to a VPS.'
What we do. We set up a sitemap that updates itself as pages are added, reference it in robots.txt, and submit it to Search Console. A few hours.
Google's search results show a random chunk of text under the link
What it costs the business. No meta descriptions are set, so Google pulls whatever text it finds first on the page. People scanning search results compare a few lines across several providers and click the one that clearly states what's on offer. You lose clicks before the visitor even reaches the site.
What we do. We write descriptions for the homepage and main pages - two plain-language sentences each, no corporate filler. An hour or two.
What this gives
The site stops contradicting what you sell: a provider that promises uptime no longer shows clients broken images and a dead link in the menu.
Someone on a phone reaches the pricing page, sees actual numbers, and taps the phone number - instead of pinch-zooming the page and leaving for a competitor.
Referrals start working: a link a developer forwards to a colleague on Telegram unfurls as a company card, not a bare URL.
Search engines can see all the sections, including guides and narrow services, and those pages start bringing in visitors on their own.
Full build: from $2500, 3-8 weeks.
What this costs
Out of every hundred people who reach the site ready to get in touch, roughly 59–87 are lost at these points.
This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.
