// event management company in Tashkent, Tilda website

An Event Management Website in Tashkent: What Keeps It from Bringing in Inquiries

We looked at an event management website in Tashkent built on Tilda. It has six pages in Russian and English, plenty of photos from past events, and a section for partners. For a business like this, the site is a shop window: someone choosing who to trust with a wedding, a corporate party or a conference looks at your work first, and only then decides whether to get in touch.

Technically, the site is in decent shape: the server responds in 26 milliseconds, so pages start loading almost instantly. Even so, our audit gave it an overall score of 68. The problems are not about speed but about what visitors see, and what they fail to find.

We are breaking this site down because most event organizers whose websites were built just to tick a box have similar problems. None of the fixes below requires a rebuild from scratch, but all of them affect how many people make it as far as an inquiry.

What stops it from selling

Visitors can't tell what an event will cost

What it costs the business. We went through all six pages the way a client would and found no pricing guidance anywhere. "How much does it cost?" is the first question almost everyone planning an event asks. Some people will write and ask, but many will simply move on to a company that named a price, and you will never know about them. For a high-ticket service, silence about price is easily read as "expensive" or "we'll haggle".

What we do. We add a "from-to" range for the main formats (for example, an intimate event, a corporate party, a large conference) and briefly explain what drives the final figure: number of guests, venue, equipment, program. This doesn't commit you to selling at the lower bound, but it filters out people who can't afford you and brings in better-prepared inquiries. Usually a day or two, including the copy.

The Russian and English versions compete with each other in search

What it costs the business. People in Uzbekistan search in different languages, and they are different people with different queries. When the language versions of a site aren't linked to each other in a way search engines understand, Google treats them as separate competing pages and shows one or the other, instead of showing each person their own language. A client may land on the version that doesn't suit them and leave.

What we do. We link the language versions to each other the way Google expects, so each visitor is shown the page in their own language. Since both versions already exist, this is a few hours of work.

Photos from your events don't show up in image search

What it costs the business. 66 of 68 images have no description in their markup. For an event organizer this is especially unfortunate: people search for things like "what a wedding in a particular style looks like" or "corporate party decor", and your work takes no part in that traffic. The same descriptions are also needed by screen readers that read the site aloud to blind visitors.

What we do. We write meaningful descriptions for the photos: which event, which format, which venue, rather than "photo1". For a site with roughly seventy images, this takes about one working day.

Menus, galleries and forms can break silently on new phones

What it costs the business. Some of the site's components run on ten-year-old libraries that haven't been updated in a long time. With every update of phones and browsers, something here may stop working, most often without any warning: a button doesn't respond, an inquiry form doesn't send. For a site where the main action is to contact you, this is the most expensive kind of failure: the client doesn't complain, they just leave.

What we do. We replace the outdated components with modern ones and check every button, gallery and form on real phones. Usually a day or two.

The service descriptions read like one solid block of text with no landmarks

What it costs the business. Almost nobody reads a page from start to finish: people skim it, catching on headings. When there is nothing to catch on, a visitor can't find the paragraph they need (for example, about weddings or about corporate formats) and leaves, even though the answer to their question was on the page.

What we do. We break the text into sections with clear subheadings by event type and move the key point to the start of each block. About one working day.

What this gives

Visitors see the price range right away and understand whether it's worth getting in touch, so inquiries come from better-prepared clients.

Your work starts appearing in image search, and Russian-speaking and English-speaking clients each get the page in their own language.

The inquiry form and buttons work on modern phones with no silent breakages, and visitors find the section they need within seconds.

If you decide to do this as part of a full website redesign, our work starts at the price shown below.

What this costs

Out of every hundred people who reach the site ready to get in touch, roughly 26–53 are lost at these points.

This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.

Price and timeline

from $1000, 3-8 weeks

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We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.

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