An outsourcing company in Tashkent sells things you cannot touch: people, processes and responsibility for results. That is why an accounting and HR outsourcing website in Tashkent works like a first job interview. The client arrives with no way to verify the promises, and the site is what decides whether they pick up the phone or move on to the next provider.
We looked at one such site using an automated audit. Technically it is not a lost cause: the overall score is 76, and the server responds in about 1 second (time to first byte 983 ms). The foundation is there, but what the visitor actually sees lets it down. This is not criticism of the people who built it: the picture is typical for sites that were launched once and never touched again.
We are breaking down this particular site because three of the problems we found show up constantly in companies in this niche. If you own a similar business, check them against your own website.
What this costs
Out of every hundred people who reach the site ready to get in touch, roughly 19–41 are lost at these points.
This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.
We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.