Event agency website in Tashkent: a teardown of a Tilda site
Here's an event agency website in Tashkent, built on Tilda. Organizing weddings, corporate events, and celebrations is a business where clients choose based on trust, not just looks: they're handing strangers money upfront along with one of the most important days of their life. That raises the bar for a website well above what an online store needs — one wrong impression and the person moves on to whoever looks more reliable.
The technical foundation here is solid. Time to first byte is 26 ms, meaning the server responds instantly, and there's nothing to complain about on raw speed. Yet the overall score is 49 out of a hundred: the problems aren't about speed, they're about the site failing to answer visitor questions or give them a way to reach out.
Below are eight issues we found going through the site the way an ordinary person would when choosing a vendor for a wedding or corporate party. None of these are nitpicks from a designer — each one is a specific point where an inquiry gets lost.
As it is
Screenshot taken 28.09.2026
What stops it from selling
In twelve days, visitors may see a red browser warning instead of the site
What it costs the business. The security certificate expires in 12 days. The moment that happens, anyone who clicks an ad or an Instagram link won't see a portfolio of events — they'll see a warning screen about an unsafe connection. Nobody stops to figure out it's a technical formality; they assume the site's been hacked and close it. For an event agency that's especially costly during peak season, when ads are running every day.
What we do. We renew the certificate and set up auto-renewal so the deadline never sneaks up again. About an hour of work.
There's no way to message on Telegram or WhatsApp from the site
What it costs the business. Weddings and corporate parties get discussed in the evening and on weekends — when a bride and her mother are scrolling through vendors, not during business hours. In Uzbekistan, people in that situation almost always message rather than call: it's easier to drop a date, budget, and a couple of references into a chat than to dial a number. Without a messenger button, these inquiries simply never happen, and they don't show up in any statistics — it just looks like the site 'isn't performing well'.
What we do. We add Telegram and WhatsApp buttons — in the header and as a floating button on mobile — with a pre-filled first message like 'Hello, I'm interested in organizing a wedding on this date'. A few hours.
The first screen: no Telegram or WhatsApp buttons
The site doesn't answer the first question every client has — how much does it cost
What it costs the business. Anyone planning an event arrives with a budget already in mind. They want to know in a minute whether the agency fits that range. The site stays silent on this — and silence reads one of two ways: 'expensive' or 'they'll size you up and quote based on your car'. Some people will still write in and ask, but most will move on to whoever states a range upfront.
What we do. We add a 'from–to' range for the main formats — weddings, corporate events, birthdays, host-plus-venue packages — and explain what drives the final number: guest count, venue, program. This doesn't lock you into the lower end, but it filters out people who simply can't afford it anyway. A day or two, including copy.
The first screen: no prices
Not one of the six pages has a price — including the English version
What it costs the business. We went through the entire site as a visitor would: the homepage, /eng, /bashkortostan, and the rest — no figures anywhere. That means the agency is competing with rivals not on the quality of its events, but on which visitors have the patience to write in and wait for a reply. Few people have that patience. You'll never know about the rest: they don't write, don't call, and don't leave a trace.
What we do. We add a 'from–to' range for the main services and explain what drives the final number, across all language versions at once. A day or two, including copy.
The first screen: no prices here or on inner pages
Three service pages are barely more than a headline
What it costs the business. /bashkortostan, /tmif, and /mdo each have under a hundred words. A visitor who clicks on a service to understand what's included and how preparation works finds no answer — and goes back, or leaves entirely. Google typically doesn't even index pages this thin, so the site simply doesn't show up for searches related to these services.
What we do. We build each one out into a proper service page: what's included, how preparation works, pricing, who it's for, what the outcome looks like. A day per page.
Nothing on the site backs up the idea of trusting this agency with an event and a deposit
What it costs the business. We looked for reviews, examples of past events, and any kind of guarantee — found none. In the events business, this matters more than almost anywhere else: the client pays upfront for something that doesn't exist yet, and the only thing they can lean on is someone else's experience. Without that, the decision comes down to price — and on price, there's always someone cheaper.
What we do. We collect reviews with photos and names, post five to seven events with photos and a short description of the brief and the result, and spell out a guarantee in plain terms — what happens if the host falls ill or a vendor falls through. A few days, including gathering the material.
Event photos aren't tagged and don't show up in image search
What it costs the business. 38 out of 40 images have no alt text in the markup. For an event agency, that's a whole channel lost: people search for things like 'wedding decor' or 'corporate event styling' visually, through image search, and land on whoever's photos are properly tagged. Your photos remain nameless files to Google. These tags also get read aloud by screen readers for visually impaired users.
What we do. We tag the images meaningfully — what event, what format, what kind of decor — instead of 'photo1'. For a site with a few dozen images, that's a day's work.
An image with no description for search
The Russian and English versions compete with each other in search
What it costs the business. In Uzbekistan, people search in Russian, Uzbek, and beyond — and these are different people with different queries and different budgets. The language versions exist, but they're not linked to each other — so Google treats them as separate, competing pages, showing first one and then the other instead of matching each visitor with their own language. Part of the audience lands on the wrong page and leaves.
What we do. We link the language versions the way Google expects. A few hours, if both versions already exist.
What this gives
A client who opens the site in the evening understands within a minute whether the agency fits their budget, and messages them on Telegram right away — instead of closing the tab and moving to the next option.
Reviews and documented events do the work that currently has to happen in back-and-forth messages: the conversation starts with a date and guest count, not with 'can you actually pull this off'.
Service pages and properly tagged photos bring in people from both text search and image search — the ones who currently never make it to the site at all.
The certificate stops being a landmine under the ad budget, and each language version works for its own audience.
A rebuild like this runs from $2500, 3-8 weeks.
What this costs
Out of every hundred people who reach the site ready to get in touch, roughly 32–64 are lost at these points.
This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.
