Industrial equipment supplier website in Tashkent: what's keeping leads away
Here's an industrial equipment supplier website in Tashkent - six pages: a homepage, an about page, a terms-of-use page, and a few other utility pages. The niche is serious and expensive: one deal can cover a month of work, and the decision is made by an engineer or a procurement specialist who compares several suppliers back to back, almost always from a phone.
On the technical side, things start well: the server responds in 276 ms, meaning the page begins loading almost instantly. That's rare, and it's not something that needs fixing. Yet the overall score is 27, and the gap is easy to explain: a fast server solves nothing if a visitor can't find a price, can't message you, and a search engine never reaches half the pages.
From here, we go point by point, in the order each issue hits conversions hardest. We're looking through the eyes of a procurement specialist who opened the site to decide whether it's even worth starting a conversation.
As it is
Screenshot taken 07.10.2026
What stops it from selling
A procurement specialist went through all six pages and still couldn't tell what price range you work in
What it costs the business. We went through the site as a visitor would - homepage, about page, terms, and the rest - and found nowhere that mentions what the equipment or delivery costs. In procurement, the first thing people do is estimate the ballpark figure: does this supplier fit the budget or not. When there's no answer, the person doesn't send a follow-up email - they open the next tab, to a competitor who at least gave a range. You never find out about these people: they never show up in your calls or inbox.
What we do. We set a from-to range for key items and equipment categories, and explain what the final number depends on - order volume, timelines, delivery terms, installation. The lower bound commits you to nothing, but it filters out people who were never going to afford it anyway, and gives a reason to write in for those who are within budget. A day or two, including the copy.
The first screen: no prices here or on inner pages
Silence on pricing reads as 'let's negotiate'
What it costs the business. A separate issue tied to the one above: it's not just that there's no number on the page - the site never explains the pricing logic at all. In equipment supply, this reads one way: 'we'll quote a price over the phone, depending on how you come across.' Some buyers accept that approach, but a cautious procurement specialist will pick the supplier with transparent terms instead.
What we do. We add a 'what the price is made up of' block next to the ranges: what's included in delivery, what's billed separately, how timing affects the total. Done together with the previous fix.
The first screen: no prices
To start a conversation, you have to call - but in this niche, people message
What it costs the business. There's no way to message via Telegram or WhatsApp from the site. In Uzbekistan, procurement conversations have long moved into messengers: it's far easier for a buyer to send a photo of a nameplate or a list of items in a chat than to dictate it over the phone. In the evening or on weekends, they won't call at all. These inquiries don't turn into rejections - they simply never happen, and they never show up in your stats.
What we do. We add Telegram and WhatsApp buttons to the header and a floating button on mobile, with a pre-filled first message like 'Hello, I'm interested in selecting equipment.' A few hours of work.
The first screen: no Telegram or WhatsApp buttons
Search engines are crawling the site blind
What it costs the business. The site has no sitemap - the list of pages a search engine reads instead of wandering through links. While the number of sections stays small, the loss is modest, but the equipment catalog grows with cards and categories, and those are exactly the pages a crawler takes months to reach, or never reaches at all. A page that's not indexed brings no inquiries, no matter how much work went into it.
What we do. We set up a sitemap that updates itself whenever a new item is added, register it in robots.txt, and submit it to Search Console. A few hours of work.
Your link gets forwarded in chat - and arrives as a bare address
What it costs the business. In this niche, recommendations travel through chats: an engineer sends a colleague a link to a supplier, a buyer forwards it to a work group. Right now, instead of a card with a logo, name, and tagline, only the bare address goes through. Links like that get clicked noticeably less often - and that costs you exactly the warmest inquiries, the ones that arrive through someone else's recommendation.
What we do. We add an image and caption for messengers and social media, so the link unfolds into a clean card with your name and line of work. A couple of hours, including preparing the image.
In search results, your listing looks thinner than your neighbors'
What it costs the business. Competitors in search results show their address, hours, phone number, and services right in the listing - that's data marked up in a specific way. You don't have that markup, so your listing is short and faceless. At the same ranking position, it gets clicked less often: people choose with their eyes, and right now there's nothing for them to choose.
What we do. We mark up the organization, address, hours, and services the way Google reads them. Half a day of work, after which extra lines appear in your search listing.
The Russian and Uzbek versions compete against each other
What it costs the business. Procurement specialists search in both Russian and Uzbek, and these are different people using different phrasing. Without a link between the language versions, Google treats them as separate pages with similar meaning and shows one or the other inconsistently, instead of matching each visitor to their language. Some visitors land on the version they find harder to read, and they leave.
What we do. We link the language versions together the way Google expects. A few hours if both versions already exist; if the second one doesn't, we build it first.
One page has multiplied across different addresses
What it costs the business. Any page usually opens at several addresses - with or without a trailing slash, with or without www, with campaign tracking tags. Without a designated main address, the search engine treats these as separate pages with identical text and splits their weight between them. Instead of one strong catalog page, you end up with several weak ones, and none of them ranks ahead.
What we do. We set a canonical address on all pages, including equipment cards. A few hours of work.
What this gives
A procurement specialist opening the site from a phone understands the price range within a minute and messages you on Telegram right away, instead of putting it off until the next business day.
Inquiries that currently disappear silently - evening ones, weekend ones, ones arriving through a forwarded link - start reaching you and getting tracked.
Catalog pages get indexed as they're added, and in search results your listing looks like that of an established supplier: with an address, hours, and services shown.
Work on a site like this runs from $2500, 3-8 weeks; the fast server stays your advantage throughout, and there's no need to touch it.
What this costs
Out of every hundred people who reach the site ready to get in touch, roughly 31–58 are lost at these points.
This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.
