Moving Company Website in Osh: A Teardown of a Typical Tilda Site
Here we look at a moving company website in Osh, built on Tilda. Moving is a service people order in a hurry and from their phone: they have already picked a date, and they need to quickly understand the price, see that the company is real, and call. That is why a moving company website either works as a lead desk or sits there as a good-looking but silent business card.
Technically, the foundation here is decent: the server responds fast, and the first byte arrives in roughly 78 milliseconds. But the overall audit score is 20, and the cause isn't speed. It's small things that look trivial on their own but together eat into orders: a phone number you can't tap, no prices, and gaps in the search settings.
We chose this particular site because we regularly see the same mistakes at companies in neighboring niches: freight carriers, loaders, warehouses. If your site looks similar, chances are some of the items below apply to you too.
As it is
Screenshot taken 30.10.2026
What stops it from selling
To call the company, you have to select and copy the phone number
What it costs the business. A customer standing among boxes with a phone in hand has to select the number with a finger, copy it, open the dialer, and paste it. For a service that is ordered by phone, this is the most expensive loss: some people simply won't bother and will call competitors whose numbers are tappable.
What we do. We turn the number into a call link so that a tap opens the dialer right away. We also add the same button to the header and to the bottom of the screen on mobile. The work takes about half an hour.
The phone number is plain text, not a link
There is no way to tell how much the move will cost
What it costs the business. Every customer's first question is how much it costs, and the site doesn't answer it. Some will write and ask, but most will close the tab and go to a site that names a price: silence about price reads as "expensive" or "we'll haggle." For a move, where the customer compares three or four companies in one evening, this is a direct loss of leads.
What we do. We add a "from–to" range for the main scenarios (apartment, office, moving individual items, hourly loader work) and briefly explain what the final price depends on: floor, elevator, distance, number of items. This doesn't oblige you to sell at the lower bound, but it filters out people who couldn't afford you anyway. One to two days including the copy.
The first screen: no prices
One of the items on the home page leads to an error page
What it costs the business. Of the links checked on the home page, one leads to an error page instead of a section. A person clicked on the service they were interested in, saw an error, and left without ever reaching the description. For a company that a customer must trust with furniture and appliances, a broken link looks like a sign of carelessness.
What we do. We check all links on the site and fix each one: restore the page, redirect to the right one, or remove the link. A couple of hours.
On someone else's phone or computer, the site may look broken
What it costs the business. The page opens over a secure address, but some images or scripts are loaded over a regular one. The browser blocks such files or shows a warning in the address bar: photos of the crew and trucks may not appear, and the padlock next to the address disappears. For people deciding whom to trust with their belongings, such a warning doesn't build confidence.
What we do. We switch all internal addresses to a secure connection, and replace or remove external resources that don't support it. A few hours.
From the first screen, it's unclear what the company does and who it helps
What it costs the business. A visitor decides within seconds whether they've come to the right place. Without a main line like "Apartment and office moving in Osh," they have to hunt for the answer on the page, and a search engine is left guessing what the page is about as well. For a service with such a specific search query, this is an unnecessary loss.
What we do. We put one line on the first screen: what you do and for whom, with a call button next to it. An hour, often less.
The first screen: no main heading
Search engines may not learn about service pages that have no direct links from the home page
What it costs the business. A sitemap is a list of all pages that a search engine reads instead of hunting for them through links. Without one, the crawler takes months to reach individual pages (apartment moving, office moving, loaders, packing), or never reaches them at all. The more services you describe on separate pages, the more costly its absence becomes.
What we do. We set up a sitemap that updates itself when pages are added, reference it in robots.txt, and submit it to Search Console. A few hours.
Photos of the crew, the trucks, and completed moves can't be found in image search
What it costs the business. All nine of nine images have no description for search. Google reads the description in the markup rather than looking at the photo, so your work doesn't show up in image search, where people look for "what it looks like." The descriptions are also read by screen readers for visually impaired visitors.
What we do. We describe each image properly: what is in it and where it was taken, not "photo1." For this number of images, it takes less than a day.
An image with no description for search
A Russian-speaking and an Uzbek-speaking customer may be shown the wrong version of the site
What it costs the business. In Uzbekistan people search in both Russian and Uzbek, and these are different people with different queries. When a search engine has no link between the language versions, it treats them as separate competing pages and shows one or the other, instead of showing each person their own language.
What we do. We link the language versions to each other the way Google expects. A few hours, if both versions already exist.
What this gives
A customer on a phone calls with a single tap and immediately sees roughly what the move will cost, so they don't leave to compare prices at competitors.
The site looks reliable on any device: no broken links, no browser warnings, and a clear line on the first screen.
Service pages and photos of your work become visible to search engines, and Russian-speaking and Uzbek-speaking visitors land on their own version.
What this costs
Out of every hundred people who reach the site ready to get in touch, roughly 39–73 are lost at these points.
This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.
