CZECHFARM

The brief

The mock-up follows the company's brief: the Health. Trust. Value. formula, the mission, the value-creation model and five audiences. The brief has no products, figures or contacts, so in their place the site shows how each block will work, marked as to be agreed, instead of made-up data. On the first screen a glass capsule opens on scroll into a teal half and a gold half, like the logo. The main idea, a turnkey brand launch, is shown in action: a manufacturer types in a product name and a country, and a box travels from an unknown product through brand, marketing and points of sale to a turnkey launch; a button then opens a request with the name and country already filled in. Next to it a single switch compares going alone with going with CZECHFARM. For investors there is a live chain of seven steps from health to scale: a pulse runs along the nodes by itself, and a tap stops it on a step. An audience picker adapts the first screen for a manufacturer, pharmacy, doctor, patient or investor. The panel holds enquiries, news, the product portfolio, page titles for search and an action log; a manager does not see investor enquiries.