Nek Dental Studio

The brief

Nek Dental Studio has a strong interior: a striped stone wall, a white flower sign, teal velvet armchairs, giant paper flowers and purple chairs in the treatment room. But there is no website, so a patient searching online finds neither the services nor a way to book. The mock-up opens with a scroll-driven fly-through, as for Syanie Severa: the camera flies from their reception through the petals of the sign, across the lounge, into the treatment room, and ends on a tooth after artistic restoration. The frames are drawn from their Instagram photos and stored on the server only encrypted. The site uses their own words, «the aesthetics of dentistry lie in the details»: eight services, the layers of a restoration on a slider (shape, dentin, enamel, translucent edge), care before the procedure, their photos, the team, reviews and questions. Booking takes two taps: a day and a time, then WhatsApp to their number with a ready text. For patients from abroad, the trip dates and the service go in one request. In the panel a booking from the site comes first; the administrator confirms the time and the patient sees it on the site in «My booking». Schedule by doctor, roles: the administrator does not see revenue.