Tirex

The brief

Their site makes a short promise: «Got a puncture and a flat? Mobile tyre repair, round the clock». They come quickly, jack up the car themselves and change the wheel; besides tyres they do body work, and you reach them via Telegram, WhatsApp and Instagram. The mock-up was built in our panel on the «book a time» template: one page in Russian where a customer understands within a minute what they do and how to call out a mechanic. Its centrepiece is a wheel drawn in code. As you scroll it turns heavily and deals out the service cards, and the browser itself drives it through scroll-driven animations, with no scroll handlers: the page follows the finger and does not judder on a phone. In a browser without that support the same cards simply stand in a column. Services are only those that appear word for word on their site. Further down are «How to book» in three steps and «Where and when», and the «Book» button opens Telegram with a ready greeting and stays pinned to the bottom of the phone screen. The five photos from their site were left out: all are under 1200 pixels wide and would have blurred on the first screen.