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Dairy Company Website in Tashkent: What Keeps Visitors from Becoming Buyers

We looked at a dairy company website in Tashkent: six pages, including a home page, a product catalog and contacts. It is a typical brochure site for a producer: say that the company exists, show the products and give a phone number.

Technically, it is in good shape. The server responds quickly, with a time to first byte of about 241 ms, and the overall score in our audit is 76. The problems are not in speed or in code, but in the fact that the site does not answer the questions a person asks before ordering dairy: how much it costs, whether you can trust the company, and how quickly you can message them.

We chose this site because the same picture shows up at many local producers and food suppliers. Let's look at what a visitor actually sees and what to do about it.

As it is

As it is: dairy company in TashkentAs it is: dairy company in Tashkent — 390px

Screenshot taken 14.11.2026

What stops it from selling

A visitor goes through every page and never learns how much the milk, kefir or cheese costs

What it costs the business. We went through the site as a buyer would: home page, catalog, contacts and the other pages, and found no price anywhere. For the owner of a shop or cafe choosing a supplier, price is needed at the very first step. Some will call and ask, but most will simply open a competitor's site where the price is written down. You never find out about these people: in your analytics they look like an ordinary bounce.

What we do. We state a price or a from-to range for the main items: wholesale batches, retail, delivery. We explain what the final figure depends on: volume, frequency, district. This takes a day or two, copy included.

The first screen: no prices here or on inner pages: A visitor goes through every page and never learns how much the milk, kefir or cheese costs
The first screen: no prices here or on inner pages

The catalog shows the products but does not answer the main question: "how much per kilogram or liter?"

What it costs the business. The product page looks like a shop window without price tags. Silence about price is read as "expensive" or "we'll haggle". A price tag does not commit you to selling at the lower bound, but it filters out people who would never be a fit anyway and saves your managers' time.

What we do. We add prices or ranges to the catalog, terms for wholesale clients and minimum batch sizes. The work takes a day or two, copy included.

The first screen: no prices: The catalog shows the products but does not answer the main question: "how much per kilogram or liter?"
The first screen: no prices

To place an order you have to call: there is no way to message on Telegram or WhatsApp from the site

What it costs the business. In Uzbekistan many people prefer to write rather than call, especially in the evening and on weekends. A restaurant or shop buyer remembers the delivery after work, when calling is already inconvenient. Without a messenger button, these inquiries simply never happen, and they do not show up in reports.

What we do. We put Telegram and WhatsApp buttons in the header and a floating button on mobile, with a pre-filled first message such as "Hello, I'm interested in a delivery". This takes a few hours.

The first screen: no Telegram or WhatsApp buttons: To place an order you have to call: there is no way to message on Telegram or WhatsApp from the site
The first screen: no Telegram or WhatsApp buttons

No reviews, photos or guarantees: it is unclear who has already bought from this company and was satisfied

What it costs the business. With food, trust decides everything. A new client choosing a supplier for the first time looks for who already works with the company: cafes, shops, kindergartens. If the site shows none of this, price decides, and on price there is always someone cheaper.

What we do. We collect partner reviews with names and photos, show five to seven before-and-after examples (for instance, a shelf display or a delivery to a point of sale), and word a freshness guarantee and return terms. This takes a few days, including gathering the material.

What this gives

A visitor finds the price on the page and does not have to call or message a manager to get it.

Inquiries from messengers appear as a separate channel that simply did not exist before.

A new client has something to rely on: reviews, examples and a clear guarantee, so the choice is not reduced to comparing prices.

What this costs

Out of every hundred people who reach the site ready to get in touch, roughly 24–44 are lost at these points.

This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.

Price and timeline

from $1000, 3-8 weeks

Order a website for a business like this →

We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.

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