Pet Store Website in Tashkent: A Teardown of a Typical Site and What to Fix
Here we look at a pet store website in Tashkent. A business like this lives on repeat customers: food, litter and accessories are bought regularly, and people most often choose from a phone, on the way somewhere or right at home when the bag of food has run out. In that setup, a pet store website has to answer three questions fast: what is in stock, how much it costs, and how to get there.
We ran the site through a technical audit. The overall score came out at 46, and the server takes 887 ms to the first byte, roughly 0.9 seconds. That is not a disaster, but next to the other findings the picture is a gloomy one: the site wastes the visitor's time and does not help search engines find it.
We are taking apart this particular site not to single anyone out. We regularly see the same problems on shops and service businesses in the city, and if you recognize your own site in this list, it is a good reason to check it point by point.
As it is
Screenshot taken 08.11.2026
What stops it from selling
Shoppers can't see what food and everything else costs
What it costs the business. A pet owner compares prices before deciding whether to visit the store. If they can't find a price, most won't call to ask; they will open a competitor's site where everything is listed. Silence about price reads as "expensive" or "you'll have to haggle."
What we do. We publish prices or "from-to" ranges for the main categories: food, litter, accessories, and services if there are any. We explain what the final price depends on, such as pack weight or brand. It takes a day or two, copy included.
The first screen: no prices
The home page loads slowly on a phone: a white screen first, then the photos
What it costs the business. The home page weighs 6.7 MB, of which 6.2 MB is images. On mobile internet that means seconds of waiting, and the shopper pays for the data. Some people don't wait and leave, and Google takes speed into account when deciding who to show higher.
What we do. We convert the images to a modern format and load them as the visitor scrolls. Page weight usually drops several times over in a day of work.
Search engines don't know about all the sections of the catalog
What it costs the business. Without a sitemap, the crawler finds pages only by following links, and deep sections such as individual product categories take months to reach or are never reached at all. For a store with a wide range, that means some products can't be found through search.
What we do. We set up an automatically updated sitemap, reference it in robots.txt and submit it to Search Console. A few hours.
Photos of products and pets don't show up in image search
What it costs the business. 93 of 94 images have no description. People often search by image to see what a carrier, a pet bed or an aquarium looks like, and those searches bypass the store. Blind users also hear nothing but a blank from their screen reader instead of a description.
What we do. We describe the images properly: what is in the photo, not "photo1." For a site with a few dozen images, that is one day.
An image with no description for search
In search results the store looks poorer than its neighbors
What it costs the business. Next to it in the results you can see address, opening hours and ratings, while this store gets a plain link. It gets clicked less often, even at the same position. For someone who needs a store nearby right now, opening hours in the results decide where they go.
What we do. We mark up the organization, address, opening hours and products the way Google reads them. Half a day, after which extra lines may appear in the results.
The first screen doesn't explain what kind of store this is or who it's for
What it costs the business. A visitor should understand within a second that this place sells everything for pets and where it is. Without a main heading, the search engine is lost in the same way: it has to guess what the page is about.
What we do. We put one line on the first screen: what you sell and for whom, tied to the city. An hour, often less.
The first screen: no main heading
Small text on a phone can't be enlarged with a pinch
What it costs the business. Someone who finds it hard to read the ingredients of a food or the address spreads their fingers and nothing happens. This is how you lose shoppers over forty and anyone looking at a phone in bright sun: they won't go looking for glasses, they will close the tab.
What we do. We remove the restriction, which is a single line of code, and check that the layout doesn't break when zoomed.
The same site on a phone screen
The pages look stitched together from pieces of different sites
What it costs the business. The site uses 6 different fonts. A visitor won't name the reason, but the impression of sloppiness stays, and when people choose where to buy food for a pet and whom to trust with an animal's health, trust in the store matters.
What we do. We keep two fonts, one for headings and one for body text, and bring every page in line with them. A day of work.
The first screen: fonts do not form one set
What this gives
Shoppers see prices right away and can decide whether to visit the store or order, instead of leaving for whoever named a price.
The home page opens quickly even on mobile internet, and fewer people close the tab before it loads.
Products, categories and opening hours are easier to find through search and image search, and in the results the store looks no worse than its neighbors.
What this costs
Out of every hundred people who reach the site ready to get in touch, roughly 23–47 are lost at these points.
This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.
