// sports nutrition store in Tashkent

Sports Nutrition Store Website in Tashkent: Why Visitors Leave Without Ordering

This is a review of a sports nutrition store website in Tashkent. The site has a home page, a catalog, a cart and a few more pages; we went through six in total. Technically it runs fast: the server responds quickly, and the first byte arrives in about 0.3 seconds. Even so, the overall audit score is 66, and speed is not the problem.

For a store where people choose between a dozen similar tubs of protein, the website decides everything. Shoppers compare prices, read reviews and judge whether the store looks alive. So we did not look at the code. We looked at what a person sees when they open the site on a phone and decide whether to order here or from a competitor.

This review is not meant to blame anyone. Almost all the problems below are typical for stores whose website was built once and never revisited. They can be fixed in days, not months.

As it is

Screenshot taken 14.11.2026

What stops it from selling

Not a single price is visible in the sports nutrition catalog

What it costs the business. We went through all six pages, including the catalog and the cart, and did not find a single price. For a store like this it hurts especially: someone buying protein or creatine compares the price per tub across several tabs at once. A visitor who does not see a price will not message you on a messenger app to ask; they will open the next store. You will never find out about these people.

What we do. We show the price on product cards and in the catalog, and state what is included in the cost and how delivery within Tashkent is calculated. One to two days including copy, if the prices are already in your spreadsheet or accounting system.

The first screen: no prices here or on inner pages: Not a single price is visible in the sports nutrition catalog — The first screen: no prices here or on inner pages

No answer to "how much does it cost", even in general terms

What it costs the business. Apart from product cards, nowhere does the site say what range the prices fall in or what they depend on: pack size, flavor, promotions, wholesale terms. Some people will write and ask, but most will close the tab. Silence about price reads as "expensive" or "they will haggle".

What we do. We add a clear price range for the main categories (protein, amino acids, pre-workout complexes, vitamins) and briefly explain what the final price depends on. This does not commit you to selling at the lower bound. One to two days including copy.

The first screen: no prices: No answer to "how much does it cost", even in general terms — The first screen: no prices

No reviews and nothing to confirm the product is genuine

What it costs the business. We found no customer reviews, no examples and no guarantees. In sports nutrition the buyer's main fear is a counterfeit or an expired tub. Without reviews and clear words about where the product comes from, only price decides, and on price there is always someone cheaper.

What we do. We collect customer reviews with names and photos, show where the product comes from and how it is stored, and put the authenticity guarantee and return terms in plain words. A few days including gathering the material.

One of the images on the home page is an empty square

What it costs the business. Of the first four images checked on the home page, one does not load. For a store that sells products by their looks, this is noticeable at once: the buyer sees a broken image in the most prominent place and concludes that nobody looks after the site. And if nobody looks after the site, they may not look after the order either.

What we do. We find the missing files or replace them with new ones, then check the same spots on the other pages, including the catalog. A couple of hours.

Google does not see the link between the Russian and Uzbek versions

What it costs the business. People in Tashkent search in both Russian and Uzbek, and the queries of these audiences differ. Without a link between the language versions, Google treats them as separate competing pages and shows one or the other, instead of showing each person their own language.

What we do. We link the language versions to each other the way Google expects. A few hours, if both versions already exist on the site.

Descriptions read as a solid wall of text with no subheadings

What it costs the business. Shoppers skim the page. When the text has no headings, they cannot find what they came for: ingredients, serving size, how to take it, shelf life. The answer was on the page, but the person left before reaching it.

What we do. We split the text into sections with clear subheadings and move the key points to the top: who the product is for, ingredients, how to take it. One day of work.

What this gives

The buyer sees the price right away and does not leave to compare at another store.

Reviews and a clear authenticity guarantee remove the main fear when buying sports nutrition.

The site looks alive: images are in place, the text is readable, and both languages are shown to the people searching in them.

If you need a full rebuild of the store website, our work starts from the price shown on this page.

What this costs

Out of every hundred people who reach the site ready to get in touch, roughly 30–60 are lost at these points.

This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.

Price and timeline

from $1000, 3-8 weeks

Order a website for a business like this →

We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.

Want the same teardown of your own website?

Check my website