// travel agency in Tashkent

Travel Agency Website in Tashkent: A Teardown Using One Agency as an Example

A travel agency in Tashkent isn't selling a product off a shelf — it's selling trust: a person has to believe someone will actually organize their trip before they transfer money for a tour. In this niche, the website works as both a storefront and the first point of contact at once — often, before a client even calls a manager, they've already decided whether to reach out or not.

We looked at the website of one travel agency in Tashkent the way an ordinary visitor would: followed the link, went through the sections, tried to figure out how much a trip would cost. Technically the site responds fast — time to first byte is 356 ms, a normal figure, the server isn't the bottleneck. But the overall audit score is 64, and the reasons have nothing to do with speed — they're in what the person sees next.

Below are the specific spots where a visitor stumbles or leaves, and what that costs the business in clients.

As it is

Screenshot taken 26.10.2026

What stops it from selling

A tour link shared in a messenger unfolds into plain text

What it costs the business. In travel, word of mouth is the main channel: one client forwards a link to a friend on Telegram or WhatsApp. If a grey URL shows up instead of a card with a destination photo and title, people click it less often and take it less seriously — and these are exactly the warmest leads, coming from people who already trust you.

What we do. We add an image and caption for messengers and social media so the tour link unfolds into a neat preview card. A couple of hours, plus preparing the image.

Nowhere on the site does it say what a tour costs

What it costs the business. We went through all six pages of the site — home, contacts, about the company, and the rest — and didn't find a single number anywhere. For a tour this is especially sensitive: a person compares several travel agencies in parallel, and whoever names at least a price range gets the inquiry, while whoever stays silent doesn't. Only a handful of people are willing to write in and ask; everyone else simply moves on to a competitor's page.

What we do. We set up a 'from-to' price range for the main destinations and tours, with an explanation of what the final price depends on — season, hotel, group size. A day or two, plus the copy.

The first screen: no prices here or on inner pages: Nowhere on the site does it say what a tour costs — The first screen: no prices here or on inner pages

One of the links on the homepage leads to an error page

What it costs the business. Among the first links checked on the homepage, one opens an error page instead of the intended section. A visitor who's just starting to get acquainted with the site immediately hits a failure — and for a travel agency being trusted with money for a trip, that's a poor first experience: if the site is unfinished, it raises the question of how reliable the trip organization itself is.

What we do. We check every link on the site and fix each one: restore the page, set up a redirect to the current one, or remove the broken link. A couple of hours.

The service pages also have no numbers at all

What it costs the business. Even where you'd logically expect to see the cost of a destination or package, the site stays silent. Some visitors read this as 'expensive,' others as 'they'll pad the price on-site' — both readings push people away from asking for a consultation, even though the real price might well have suited them.

What we do. We publish ballpark prices for the main tours and explain the pricing logic. This doesn't commit you to selling at the lower end, but it filters out clients who were never going to be yours and attracts the ones the price actually suits. A day or two, plus the copy.

The first screen: no prices: The service pages also have no numbers at all — The first screen: no prices

What this gives

A client who receives a tour link sees a preview card and clicks through to the site, instead of losing the link among other messages.

A visitor immediately gets a sense of the price range and either writes in with a specific request or self-selects out — without extra calls to a manager.

No one hits an error page at the very first step of getting to know the site.

At DevUz Studio, this work costs from $2500, 3-8 weeks.

What this costs

Out of every hundred people who reach the site ready to get in touch, roughly 30–58 are lost at these points.

This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.

Price and timeline

from $2500, 3-8 weeks

Order a website for a business like this →

We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.

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