// food delivery service in Tashkent

Food Delivery Website in Tashkent: What Gets in the Way of an Order and How to Fix It

Here we look at the website of a food delivery service in Tashkent. The service is simple: a hungry person opens the site on their phone and wants to place an order as fast as possible. For a food delivery website in Tashkent, or anywhere else, there are only a few seconds to convince the visitor that the order will go through and the meal will actually arrive.

On the technical side, the site is in good shape. The overall audit score is 88, and the server responds quickly: time to first byte is 310 ms. Speed is not the problem here, and there is nothing to fix. The problems lie elsewhere: in what the visitor sees and what they can do on the pages.

We are taking apart this particular site because the same picture is common among delivery services. The site is fast and tidy, but nobody is guided anywhere, and there is nothing to convince a visitor to order. Below are four findings, ordered from the most costly in consequences.

As it is

Screenshot taken 07.11.2026

What stops it from selling

You can't call the service from a phone with a single tap

What it costs the business. The phone number on the site is plain text. A hungry person on a phone has to select it, copy it and paste it into the dialer. Many will simply close the tab at that step and order somewhere else. For a delivery business this is especially painful: a call here means a ready order, not just interest.

What we do. We turn the number into a call link, so a tap opens the dialer right away. This usually takes about half an hour.

Having read to the end of a page, the visitor can't see how to order

What it costs the business. On three pages, including the city page /tashkent, the product page /product/793 and the home page, there is no form and no tappable phone number at the end. The person has already chosen a dish or finished reading the description and is ready to order, but has to work out on their own where to turn. Those who reach the bottom of the page are the most interested, and they are the ones who most often leave at this step.

What we do. At the end of every page we place one clear action: an order form or a one-tap call. For the whole site this takes about a day.

The home page and the dish page are nearly empty: there is nothing to read

What it costs the business. The home page and /product/793 have fewer than a hundred words. The visitor can't find out what an order includes, how delivery works, or how this service differs from the others. The search engine has nothing to show for food delivery queries either, and Google usually keeps pages like these out of its index. As a result, the site stays invisible to people searching for delivery in the city.

What we do. We expand each page into a complete one: what is included, how ordering works, what delivery costs, who it suits. This takes about a day per page.

Nothing persuades a visitor to hand money to an unfamiliar service

What it costs the business. The site has no reviews, no photos of dishes or finished orders, and no guarantee. A first-time customer wants to see that others have ordered before and were satisfied. Without that, they choose on price, and there is always a cheaper service.

What we do. We collect reviews with names and photos, show five to seven real orders the way customers actually receive them, and put the guarantee into words: what happens if an order is late or the wrong one arrives. A few days, including gathering the material.

How we would build it

What this gives

A visitor on a phone calls with one tap instead of copying the number.

Having read a page to the end, the person immediately sees how to order and doesn't get lost at the last step.

New customers see that others have already trusted the service, and choose on more than price alone.

The pages answer the questions of people looking for delivery, and the search engine has something to show.

What this costs

Out of every hundred people who reach the site ready to get in touch, roughly 5–12 are lost at these points.

This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.

Price and timeline

from $15000, 12-32 weeks

Order a website for a business like this →

We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.

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