This is the website of a team building company in Tashkent, built on Tilda. It has six pages: a home page, a catalogue of programs, contacts and a few service pages. The person who opens a team building company website in Tashkent is usually an HR manager or an office manager who needs to decide, in a single evening, who to trust with a corporate event or an off-site day for the team.
Technically the site is fine: the server responds in 14 ms, and its overall score in our audit is 68. The problem lies elsewhere. The site does a poor job of the task people open it for: quickly working out how much this costs and writing in whichever messenger is convenient for them.
We are looking at this particular site because almost all team building companies make the same mistakes. Below they are broken down from the point of view of a client who is choosing a contractor and is not ready to spend half a day on it.
What this costs
Out of every hundred people who reach the site ready to get in touch, roughly 20–43 are lost at these points.
This is an estimate based on our own stated assumptions, not a measurement of someone else's analytics: we do not know this site's traffic and do not make it up. We count per hundred visitors, and the share of every item is open in our code.
We do not name the company or link to it. This is about typical mistakes, not specific people; the name and logo on the screenshot are covered.