IG Hub
The studio's own prototype: messages from Instagram Direct, including those from ads, reach the managers in Telegram, and a reply sent from Telegram goes to the client in Instagram on behalf of the company. Shown on two phones side by side, on a made-up furniture company.
5
steps of a lead's path: from the ad to the CRM
3
layouts for answering clients from one window
2
phones side by side: client in Instagram, manager in Telegram
What it looks like
Screens of the mockup on a computer and on a phone.
Desktop
Phone
What next
The same for your business
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The brief
A company that sells through Instagram ads gets its leads in Direct, while its managers live in Telegram. The prototype shows how to join the two. On the left is the client's iPhone: the feed, a reel, «Send message». On the right is the manager's Android: a push and a lead card with the ad preview, the first message and a reply-window timer, usually 24 hours and up to 7 days after a Click-to-Direct ad, as Meta states. The manager taps «Take» and the card shows who took it and after how many seconds. Ready replies in the client's language come first, with photo and voice alongside; the client receives them in Instagram from the company. If someone answers straight from the Instagram app, the topic gets a «sent manually» line. Then «Create lead» in amoCRM, Bitrix24 or Odoo and «Close dialogue»; a new message reopens the topic. Three layouts for the same path: a group with a topic per client, «New leads» with the topic in the manager's private chat, or a feed with replies. The head of sales sees who took how many, first-reply time and who is waiting. Demo time shows the reminder after 10 minutes of silence.
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